SEO Writing Dynamics

SEO writing: Don’t just fill in the keywords

The term SEO writing keeps surfacing here and there pretty often. The net is flooded with the SEO service providers’ advertisements and it really strikes me that it has to be a booming business and believe me people it actually is. For those who are not familiar with the term SEO writing, it is basically an acronym for Search Engine Optimization. Well that doesn’t explain it, does it? When you use your search engine like Google, Yahoo, Bing etc. the websites matching with the keyword get lined up. The ranking of the search list is of great importance and this is where the SEO firms shoot in. The purpose of the SEO firms is to use the keywords with a high density and write articles for their client’s website in such a fashion that the website gets lined up in the top search results. The SEO firms charge a good sum for this job and by now the smart people would have guessed the reason as well. The obvious answer is that if website gets the top rank in the search list it is likely to experience a huge traffic which means great business. People generally click only a few top search results. So if your website is resting down somewhere it will unfortunately attract very less clicks.

SEO Firms: How do they do it?

Well the SEO firms have a very completive environment and they have to provide their best services to get their client’s website on the top. How they do it? The answer to it is that they write many articles on all possible keywords and attach it to the client’s website. So when a keyword search matches with the website’s content the website gets listed in the top ranks due to high keyword density. A popular myth is that number of clicks it the most important factor in your website’s reputation. Of course the number of views matter but if the landing page i.e. the page to which the user views after clicking the search result (in most of the cases not the home page) is just spammed with keyword unnecessarily the user will migrate to other pages there by increasing the bounce rate.

Bounce Rate and its significance

The bounce rate is defined as the percentage of single clicking users i.e. the percentage of users that leave your website after viewing the landing page. Clearly the websites work a lot on their home pages. But interestingly most of the times the user won’t even view your home page if he/she is turned off by the landing page. So what needs to be insured is that the landing page containing the SEO article not only is rich in keyword but also has nice content and is properly organized otherwise all the resources used up in designing the website and hiring the SEO firms will prove to be a total waste for your company. Luckily, the reputed SEO firms are well aware of this fact and do a proper research in order to make the landing page keyword as well as content rich so that the audience gets interested in your website and dig deeper resulting in booming business. You don’t want the bounce rate of your website to be high.  But you can’t convince all your viewers to stick to your website. Around 50% bounce rate is assumed to be descent. In order to minimize the bounce rate you can use the following tips

• Not only the home page but all the pages should be clear, relevant and satisfactory as far as content is concerned and properly organized because you never know which one will be the landing page.
• Easy navigation.
• Advertisements must not be spammed. Pop ups are a big turn off.
• Usage of plug-ins to boost the loading speed is also effective because you don’t want your audience to leave the page even before it is loaded.

If the bounce rate of your website is less than 40% you can be sure that the content of your web pages is satisfactory and your SEO firm has done a good job.

Guidelines for hiring a good SEO firm

As the market if flooded with SEO service providers, it is difficult to select a firm which actually complies with its promises. Here are some useful tips that are useful in selecting a descent SEO firm

• Ask them for a sample
• Dig up a little about the website’s reputation and experience
• Check on the ease of communication
•  Beware of promises like “#1 rank in search list or money back” because although SEO firms help your website get a good rank it is practically impossible to promise the top spot.
• Try to understand the company’s SEO strategies.
• Keep an eye on the backdoor links in the article. If they do not interest you don’t hesitate to get them striped off.
•  My personal advice is to straightaway reject any firm claiming “special relationship” whit search engines.

SEO writing is definitely helping many companies expand their business exponentially. It is an ideal tool to promote your business. It is a good idea to hire a reputed firm to help your website climb up the search list. But make sure that you understand the search engines guidelines else you will see your website sinking down  the search list even without understanding why.