Facebook buys
Microsoft ad technology platform
In a bid to improve its advertisement revenue, the social
networking giant Facebook has confirmed that is has decided to cut a deal with
Microsoft to buy the rights of its advertising technology. The software is said
to be the best available technology in detecting the effectiveness factor of
the online advertisements. This announcement from Facebook is being seen as an
attempt to strengthen its status against Google Inc in the online advertisement
industry. Lately Facebook saw some downfalls in the advertisement sector as
some of the top players pulled off their advertisements from Facebook due to
its ineffectiveness. Equipped with latest technology, the social networking
giant is now expected to take long strides to make an impact in the online
advertisement industry.
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